The funeral segment represents a globally omnipresent market, of vital importance to society as a whole. Especially after the global impact of the pandemic, the funeral industry has shown itself to be increasingly open to new technologies and aligned with the behavior of an increasingly digital global population. Now the time has come when, far beyond the application of a new service or technology, it is necessary to consolidate a real mindset of innovation in the sector. A permanent and profound innovative mindset, in which companies actively and collaboratively participate in technological evolution.
Open innovation in the funeral industry Open innovation is a term used to promote an information age mindset, which moves towards innovation. The term was originally referred to by Henry Chesbrough as “a paradigm that assumes that companies can and should use external ideas as well as internal ideas, and internal and external paths to market, as companies seek to advance their technology”. Aware of the most modern forms of innovation and development, Adiaŭ has just taken another important step in its technological development journey in the mourning sector: the availability of the first API developed specifically for the funeral segment. Access to this technology represents an important milestone for the sector. “The availability of an integration API allows each company in the segment to indicate and actively participate, accelerating the development of new solutions that will directly benefit their own operations and all the families served, which is directly related to our purpose.” informs Denilson Rocha, Executive Director of the startup. What is an API?
An API is a communication port between different systems or software. This allows several applications to be integrated with complete ease and security, in an automated way. Thus, the most innovative management systems for cemeteries, crematoria and funeral homes, as well as the most modern websites and APPs of companies in the segment, will be able to have direct access to data integration and thus collaboratively develop new applications for their own customers. In practical terms, this means that the entire operational routine of the ERPs or management software for the funeral segment can be fully integrated, saving time and increasing security in the internal processes of the companies served. Likewise, applications such as websites and APPs can have direct access to data and customize their graphical interfaces (front-ends) with complete freedom.

What applications can be made?

As examples of real applications of integrations via API in the funeral sector, we can mention: – The integration of the death attendance register by the internal management system to the automated generation of the virtual ceremony, which may be available on the funeral home website immediately after a single registration; – The integration of analytical data and results, within the management system itself; – The application of personalized sales rules for wreaths and other services for participants in online ceremonies, such as controlling the sale offer in an integrated way with stock availability; – The integration of notifications in APPs or other internal communication tools or directly to the assisted family members; – The integration of procedural routines such as the generation of the acceptance term for the live transmission of the ceremony, already in the first service within the internal management software; – The creation of numerous new applications and solutions, through open innovation applied directly to the funeral segment.

Pioneering spirit and technological vocation

All these advantages and opportunities confirm that the Adiau solution, the only company 100% specialized in live funerals in Brazil, is ready to actively collaborate in the revolution in the relationship between the funeral sector and the families served, in a digital world. For companies in the sector, a solution that encourages open innovation in search of the best experience and greater internal operational efficiency becomes a major competitive advantage in an increasingly globalized and technological world. If you represent a company in the funeral sector, be sure to be part of this innovation! Click here and discover all the details of Adiaŭ technology! By Denilson Rocha – CEO Adiaŭ

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