Small towns and old traditions of wakes at home were some of the initial doubts that the funeral director José Marcos, from the city of Ervália in the interior of Minas Gerais, faced before implementing the live wake service in his company. But in just a few months of operation and with the support of the Customer Success team adiaŭ, great results were achieved and Pax Ervália obtained totally positive feedback from the family members assisted by the technology.

Resources and Availability

Adiaŭ’s Customer Success team is responsible for adopting proactive strategies and ensuring customer satisfaction. And to achieve success during the process and a positive result, it works together with the client’s team, making transmissions available online, collecting more bereaved families and generating new business through the easy access of the platform. “Today, after a few months, I see that the support offered at the time of purchase is much greater, and the commitment of the entire team has made our investment in our satisfaction and, above all, in the satisfaction of our customers”, emphasizes José Marcos – Manager of Pax Ervália

Higher than expected growth

With the result above expectations, the increase in the number of transmissions at Pax Ervália was 202% and the number of accesses in ceremonies the increase was 418%, generating 5 times more requests for flower wreaths and 8 times more messages sent virtual to bereaved family members.

Welcome that makes sense

Regardless of the size of the city and the size of the company, offering the online wake service is a way of providing a dignified farewell to those who are unable to attend and show affection to the bereaved family member. “The best result is when our customers come to our company to thank us for the service provided and say that the family members were very happy to be able to see their loved one farewell from a distance,” concludes José Marcos.

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